WHO UPLOADS THE CONTENT?
BUSINESSES - You’re always in control of your content. You can access your Stroll Dashboard and DIY, or you can pay us to create and upload content for you.We call it the “White Glove Treatment!”
DESTINATIONS - For destinations, for a limited time Stroll will upload your initial content (up to 100 pieces of content for most cities; larger cities may receive additional support). Thereafter, you’re completely in control of your brand and content, at all times. You ARE NOT responsible for the content of local businesses or your members; they are.
CAN I UPLOAD VIDEOS OR PICS?
Simply put - YES.
WHAT ABOUT PRIVACY?
Don’t worry…we’re not creepy! Location-based marketing companies use mobile advertising IDs which do not give them the means to know the individual identity of the person with that ID. Overall, advertisers and the advertising ecosystem have no desire to know or take action on an individual level data. Those in the industry are instead interested in advertising to audience segments as a whole. Additionally, the ad tech ecosystem seeks to protect individual privacy, and therefore don’t offer products that provide visibility down to a single person. The primary data used to create a location-based audience is GPS data collected by mobile apps. This data takes the form of latitude / longitude coordinates. Stroll uses GPS data, as well as location data gathered from Bluetooth beacons, in order to create audience segments. As is the case with all data, a person must grant permission to an app to share this information. “Anonymizing” data means not collecting personal details, such as name, email, phone, while putting the data collected into aggregated groups, like coffee drinkers and grocery store shoppers. Location-based marketers don’t have any incentive or interest to ever utilize individual details.
CAN I ACCESS THE STROLL DASHBOARD ON MY MOBILE DEVICE AND UPLOAD CONTENT?
IS STROLL AVAILABLE EVERYWHERE?
It is available, but we do not have relationships with all destinations. Please contact us here via email to recommend us to a desired destination.
IF I'M A DESTINATION, HOW DO I GENERATE REVENUE THROUGH STROLL?
Contact us here and let's discuss more!
LET'S TALK PRICING
For a limited time, Stroll for Businesses is $100 per month. If you’re a member of a participating Convention & Visitors Bureau or Chamber of Commerce, contact them for the discount code—yes, you get a hook-up!
***If you’re a Destination Marketing Organization (or CVB) or Chamber of Commerce, contact us
here now. We’ll discuss how you can waive your annual license fee and generate a new revenue stream for your organization.